So what are the differences between the platforms and how can you utilise them to get the most from short form content? As the form became more popular, sites began to launch their own versions, Instagram Reels and YouTube Shorts, to also reach success in the short form video market. The success of TikTok over the last couple of years is largely accredited to the rise of video short form content. Short form video is defined as videos of a minute or less, designed to be "snackable" and intended to be brief while still delivering its purpose. However, in the last couple of years video short form content has risen through the ranks and become one of the biggest ways you can engage with your audience. Short form content isn't something that's new, and probably something your business has already been doing, social media posts, emails and blogs under 1000 words can all be classed as short form content. So if your business isn't already doing it, isn't it about time you started? In 2022, 85% of consumers say they engage with short form content. Short form content has become one of the fastest growing marketing trends of the last couple of years.
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